The Audience Takes Center Stage

Tomorrow night, Shipley & Halmos’ Jeff Halmos and Sam Shipley will unveil a new book, Everyone Must Be Announced, by their longtime friend, the photographer Aaron Stern, at New York’s Milk Gallery. The idea for the the tome, produced under their S&H Publishers imprint, first came about roughly eight months ago when the designers, both avid music fans, came across Stern’s photo blog and noticed his unusual vantage point. The 100-page book, curated by Shipley, Halmos, and Stern, documents Sonic Youth, Beach House, and Grizzly Bear concerts, among others, but there are only a few images of actual performers and most are not entirely visible. Instead, the images depict the crowds, the trash left behind, and the emotion that comes with seeing a live show. “Everyone who goes to see live music takes something away,” Halmos told “Whether it’s incredible lighting or the fans going crazy, not only the crowd feeds off it, but the band does as well. With this book, we wanted to put the focus on the experience of seeing live music rather than the band itself.” Added Stern: “When you hear a song or verse that has meaning, I think the stress of everyday life fades away for a few minutes.”

Everyone Must Be Announced, $50, is available on The corresponding exhibition and book signing is Wednesday at Milk Gallery, 450 W. 15th St., NYC, from 6 to 8 p.m.


Posted 2 years ago
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